The Customer Matters: Key customer experience trends and design considerations

I have had the fortune (or misfortune depending on which way you look at it) of being a business consultant my entire working life. During this time I have worked across many industries helping my clients deliver customer centric growth strategies and improve their commercial performance. My passion has always been, and still remains, anything in business that touches the customer. I get excited when I see or experience examples of great customer service, innovative customer strategies or clever sales and marketing and equally frustrated when companies (far too often) get this horribly wrong. So as an outlet for this I decided to start this blog to share my views on the good, the bad and the ugly (but with more emphasis on the good). If this blog succeeds in helping even one company do something differently to improve their customer experience I will consider it well worth the effort.

The Customer Matters

Tuesday, 13 May 2014

Key customer experience trends and design considerations

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